Customer loyalty is the result of a combination of activities designed to strengthen relationships between brands and customers, ensuring that they are more likely to buy a new product or service from a particular company. The people most loyal to the brand will not just choose it again, but will promote the brand through word of mouth and will become ambassadors for the brand, attracting new contacts and opportunities.
To discuss this as a strategic lever for competitiveness for new service companies, a seminar, “Competitiveness and customer loyalty” is scheduled for 13th March at 14:30 at the Aula Caldora – Residential Center of the University of Calabria. The seminar is given by Professor Carlo Maria Gallucci Calabrese, Professor of Marketing and Vice-Rector for International Relations and Students at Ramon Llull University in Barcelona.
Other speakers include Gino Mirocle Crisci, Rector of the University of Calabria, Alfio Cariola, Professor of Economics and Company Management and Director of Unical, and Ernesto Franco Rubino, Director of the Department of Business Research and Law.
