The following event is scheduled on 17th November next at Biotecnomed headquarters: BRAND NAMING DAY © BASE; how to create a name that could be a strategic element of communication and brand promotion. The course will last 7 hours and is organised by Bugnion S.p.A.. in collaboration with Beatrice Ferrari, one of the most significant voices in Italian brand naming.
Brand Naming is the discipline that allows you to give names to products and services. It concerns all the procedures of definition, analysis, development and variation of the name of a product or service. The name is understood not only as an element of information, but as a strategic element of communication which enhances the brand with commercial, legal, linguistic and economic implications.
The course is aimed at anyone who is faced with the creation of product names, services, companies; at those who participate in product launches with the goal of building successful brands; at those who carefully consider the choice of name, in order to locate an original and coherent name, free from legal grandfathering, which can become a freely usable trademark.
For more information, visit the page with details on the course.
